Market Analysis

The need to always have a current understanding of your institution’s market position is critical to keeping an institution viable. It’s also just as important to continually review current programs and explore new program possibilities. A college’s position relative to its competitors can shift easily depending on what other schools have recently begun doing and other external factors. The Education Advisory Group provides in-depth research to produce its customized Market Analysis and Program Viability Study for client institutions. This detailed process includes exploring likely demand, calculating relevant national and regional student enrollment trends, competition, and the industry outlooks for selected professions. Market research is the cornerstone of sound decision-making, and EAG’s Market Analysis provides a full market study. The report includes:

The Education Advisory Group has provided this service for other institutions, who can testify to its effectiveness in successfully reshaping their program and marketing strategies.  The report is comprehensive for the entire institution, but can also be customized for just a single campus.  Contact the Education Advisory Group to discuss how EAG can customize the Market Analysis and Program Viability Study for you.

• Industry and occupational outlooks for professions related to the school’s programs

• Analysis and measurement of demographic data in the region
• A review and breakdown of all your primary competitors
• Strengths and weaknesses of the institution’s current brand identity
• A complete measurement of the viability of every program at the college
• Recommendations for strong new program opportunities

The Education Advisory Group has provided this service for other institutions, who can testify to its effectiveness in successfully reshaping their program and marketing strategies.  The report is comprehensive for the entire institution, but can also be customized for just a single campus. Contact the Education Advisory Group to discuss how EAG can customize the Market Analysis and Program Viability Study for you.

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